Sanctuary Campaign
Sector
Graphics
Location
London
Client
Charity Campaign
Sanctuary is a collaborative design campaign created to raise awareness and funds for The Childhood Trust, working to alleviate the impact of child poverty across London. Conceived around the universal idea of sanctuary, the project brought together the city's creative community to explore how design can communicate belonging, protection and hope while contributing to a wider social purpose.
Developed by SODA in partnership with Everpress, the campaign invited artists, designers, and photographers to respond to the theme through a series of limited-edition T-shirt designs. Contributors included Pentagram, Lewis Khan, and Zaha Hadid Design, each offering a personal interpretation of sanctuary. Sold over a three-week period, every design was donated by its creator, allowing all profits to directly support The Childhood Trust's work across London.
The campaign built upon SODA's ongoing relationship with The Childhood Trust following the refurbishment of the Venture Centre in North Kensington and demonstrated how collaboration can be a catalyst for conversation, generosity and positive social impact.
Sanctuary is a collaborative design campaign created to raise awareness and funds for The Childhood Trust, working to alleviate the impact of child poverty across London. Conceived around the universal idea of sanctuary, the project brought together the city's creative community to explore how design can communicate belonging, protection and hope while contributing to a wider social purpose.
Read More
Photography by:
SODA Studio