Located on Dean Street in the heart of Soho, Otherwander Soho transforms a traditional backpacker hostel into one of London’s first purpose-designed pod developments. The comprehensive refurbishment and extension of the existing buildings reimagines a constrained urban site as a contemporary hospitality destination, combining high-density accommodation with an unrivalled guest experience. Drawing on the character of Soho and the changing expectations of modern travellers, the project introduces a new model of affordable, design-led accommodation centred around community, flexibility and wellbeing.

The design was shaped by an understanding of the Gen Z traveller and the evolving relationship between technology, travel and social interaction. Conceived as a fusion of digital and analogue experiences, the scheme balances pod style accommodation with generous communal spaces, creating an environment that feels intuitive, social and welcoming. The arrival experience is centred around a gallery-inspired ground floor, while the Arcade social hub provides a dynamic space for gathering, working and informal events. Lighting alters the mood throughout the day, while a self-service bar and flexible furniture arrangements accommodate small groups and larger social gatherings.

A cohesive interior language brings together architecture and guest experience through soft geometries, textured finishes and a warm, contemporary palette. The sleeping pods are designed as fully controlled environments, combining acoustic isolation, programmable mood lighting and individual climate controls to provide a calm retreat from the energy of Soho.