The design language takes inspiration from two closely connected influences: the world-renowned Liberty department store and the architectural character of Liberty House itself. Colour palettes were informed by Liberty’s iconic textiles and floral prints, while graphic patterns evolved from the Liberty logo and were adapted into a series of contemporary icons used throughout the project. Scalloped detailing, layered textures and handcrafted elements reference the craftsmanship associated with Liberty, creating a visual identity that bridges fashion, retail and workplace design.

The identity extends beyond traditional branding applications and is woven throughout the building as part of the wider spatial experience. Patterns appear across signage, joinery, worktops and architectural surfaces, creating a cohesive relationship between graphics and interiors. The branding reinforces Liberty House’s connection to its historic setting while establishing a distinctive and contemporary identity for a new generation of flexible workspace.