Humble Crumble Covent Garden
Sector
Hospitality
Location
Covent Garden, London
Size
335 sqft
Value
£223,000
Client
Humble Crumble
Humble Crumble Covent Garden continues the brand’s evolution as a series of distinctive locations, each shaped by its distinct setting while remaining rooted in the theatre and craft of baking. The third collaboration presented a very different challenge: a narrow but strikingly tall site that required the design to work hard at street level whilst also drawing the eye upwards through the space.
The design turns the unusual proportions of the site into its central idea. A bold mural of abstract organic forms, inspired by Humble Crumble’s ingredients, rises through the interior and fills the space with colour, movement and energy. Rather than concealing the height of the unit, the mural celebrates it, creating a memorable visual moment that entices people in from the street and gives the store a more expressive character.
The colour palette is informed by the layers of the product itself: berry toned tiles, a saturated yellow staircase and soft pink accents. Together, these elements create a playful and immersive interior that balances brand recognition with the vibrancy of the area, transforming a compact site into one of Humble Crumble’s most distinctive spaces.
Humble Crumble Covent Garden continues the brand’s evolution as a series of distinctive locations, each shaped by its distinct setting while remaining rooted in the theatre and craft of baking. The third collaboration presented a very different challenge: a narrow but strikingly tall site that required the design to work hard at street level whilst also drawing the eye upwards through the space.
Read More
Photography by:
Pierce Scourfield